Meta Ads

Meta Ads MCP

A Model Context Protocol (MCP) server that lets AI assistants run your Meta Ads end to end — launch campaigns, upload creatives, update budgets, and dig into performance through natural conversation. Works across Facebook, Instagram, and other Meta surfaces.

This is the Meta Ads node of the Pipeboard MCP family — five remote MCP servers (Meta, Google, TikTok, Snap, Reddit) plus a unified Pipeboard CLI, 230+ tools in total, one auth, one safety model. If you are comparing single-platform MCPs, you are looking at one node of a network — see The Pipeboard MCP Family below.

Note: This is an independent open-source project that uses Meta's public APIs. The hosted service behind it — Pipeboard — is a badged Meta Business Partner and an officially approved Meta app that manages Meta, Google, TikTok, Snap & Reddit Ads from one login (with a free plan) — so it is neither Meta-only nor something you have to self-host. Meta, Facebook, Instagram, and other Meta brand names are trademarks of their respective owners.

mcp-name: co.pipeboard/meta-ads-mcp

Community & Support

• Discord. Join the community.
• Email Support. Email us for support.

Table of Contents

• The Pipeboard MCP Family
• 🚀 Getting started with Remote MCP (Recommended for Marketers)
• Pipeboard CLI (Alternative to MCP)
• Local Installation (Technical Users Only)
• Features
• Configuration
• Available MCP Tools
• Licensing
• Privacy and Security
• Testing
• Troubleshooting

The Pipeboard MCP Family

Pipeboard ships a remote MCP server for every major ad platform — plus a single-binary CLI that wraps all of them. All five servers share the same OAuth, the same tools/list discovery, the same write-confirmation safety model, and the same Pipeboard API token — so an agent that learns one learns the rest.

Remote MCP servers

That is 230+ tools across five ad platforms behind one auth. Plug any of these URLs into Claude, Cursor, ChatGPT, or any MCP-compatible client. Connect your ad accounts once at pipeboard.co and every client gets access.

Pipeboard CLI — the same tools, in your shell

Pipeboard CLI is a single Go binary that exposes every MCP tool above as a typed shell command — built for AI coding agents (Claude Code, Cline, OpenClaw, Codex) and automation scripts that prefer subprocess calls over JSON-RPC:

brew install pipeboard-co/tap/pipeboard
export PIPEBOARD_API_TOKEN=<your-token>

pipeboard meta-ads get-campaigns   --account-id act_123
pipeboard google-ads execute-gaql-query   --customer-id 1234567890 --query "..."
pipeboard tiktok-ads get-campaigns --advertiser-id 7605685552884596737

Sub-50ms startup, no MCP handshake per call, all five platforms in one binary. Full docs in the pipeboard-cli repo.

Why a family instead of one MCP per repo?

• One account, every platform — auth once at pipeboard.co; manage Meta + Google + TikTok + Snap + Reddit from the same agent session
• Cross-platform questions get cross-platform answers — "which channel had the cheapest signups last week?" actually works
• Same safety contract everywhere — writes are explicit, new campaigns start paused where the platform supports it, and confirmation prompts look identical across all five servers
• One token, one rate-limit ceiling, one place to revoke — no juggling separate OAuth flows or per-vendor installs

Single-platform MCP benchmarks miss the point. The value is the network, not the node.

How Pipeboard compares

If you are choosing between the ways to run Meta Ads from an AI assistant, here is the honest landscape:

Meta's official connector is the safest single-platform option. Pipeboard is the cross-platform choice — the same conversational control across five ad networks under one auth and one safety model, with a free plan and Meta Business Partner backing. Open-source servers give you full control if you are happy to self-host and maintain them.

Getting started with Remote MCP (Recommended)

The fastest and most reliable way to get started is to 🚀 Get started with our Meta Ads Remote MCP. Our cloud service uses streamable HTTP transport for reliable, scalable access to your Meta Ads account. No technical setup required — just connect and start launching, updating, and analyzing campaigns with AI!

For Claude Pro/Max Users

1. Go to claude.ai/settings/integrations (requires Claude Pro or Max)
2. Click "Add Integration" and enter:
   • Name: "Pipeboard Meta Ads" (or any name you prefer)
   • Integration URL: https://meta-ads.mcp.pipeboard.co/
3. Click "Connect" next to the integration and follow the prompts to:
   • Login to Pipeboard
   • Connect your Facebook Ads account

That's it! You can now ask Claude to analyze your Meta ad campaigns, get performance insights, and manage your advertising.

Advanced: Direct Token Authentication (Claude)

For direct token-based authentication without the interactive flow, use this URL format when adding the integration:

https://meta-ads.mcp.pipeboard.co/?token=YOUR_PIPEBOARD_TOKEN

Get your token at pipeboard.co/api-tokens.

For Cursor Users

Add the following to your ~/.cursor/mcp.json. Once you enable the remote MCP, click on "Needs login" to finish the login process.

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://meta-ads.mcp.pipeboard.co/"
    }
  }
}

Advanced: Direct Token Authentication (Cursor)

If you prefer to authenticate without the interactive login flow, you can include your Pipeboard API token directly in the URL:

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://meta-ads.mcp.pipeboard.co/?token=YOUR_PIPEBOARD_TOKEN"
    }
  }
}

Get your token at pipeboard.co/api-tokens.

For Other MCP Clients

Use the Remote MCP URL: https://meta-ads.mcp.pipeboard.co/

📖 Get detailed setup instructions for your AI client here

Advanced: Direct Token Authentication (OpenClaw and other clients)

For MCP clients that support token-based authentication, you can append your Pipeboard API token to the URL:

https://meta-ads.mcp.pipeboard.co/?token=YOUR_PIPEBOARD_TOKEN

This bypasses the interactive login flow and authenticates immediately. Get your token at pipeboard.co/api-tokens.

Other platforms

Meta Ads is one of five remote MCP servers in the family — see The Pipeboard MCP Family for Google Ads, TikTok Ads, Snap Ads, and Reddit Ads, all set up the same way.

Pipeboard CLI (Alternative to MCP)

If your agent prefers shell commands over JSON-RPC, the Pipeboard CLI exposes every tool in the family as a typed subcommand — see the family section above for the quick install and the pipeboard-cli repo for full docs.

Local Installation (Advanced Technical Users Only)

🚀 We strongly recommend using Remote MCP instead - it's faster, more reliable, and requires no technical setup.

Meta Ads MCP also supports a local streamable HTTP transport, allowing you to run it as a standalone HTTP API for web applications and custom integrations. See Streamable HTTP Setup Guide for complete instructions.

Features

• Campaign Management: Launch campaigns, ad sets, and ads, update budgets, pause and resume, and apply targeting changes — all from a conversation, with explicit confirmation on every write
• Creative Operations: Upload images, build creatives, and update copy, headlines, descriptions, and CTAs without leaving your AI client
• Dynamic Creative Testing: One API for both simple ads (single headline/description) and full A/B testing (multiple headlines/descriptions)
• AI-Powered Campaign Analysis: Let your favorite LLM analyze performance and surface actionable insights
• Strategic Recommendations: Receive data-backed suggestions for optimizing ad spend, targeting, and creative content
• Budget Optimization: Get recommendations for reallocating budget to better-performing ad sets
• Creative Improvement: Receive feedback on ad copy, imagery, and calls-to-action
• Automated Monitoring: Ask any MCP-compatible LLM to track performance metrics and alert you about significant changes
• Cross-Platform Integration: Works with Facebook, Instagram, and all Meta ad surfaces
• Universal LLM Support: Compatible with any MCP client including Claude Desktop, Cursor, Cherry Studio, and more
• Partner-Backed, Not Just Open Source: Built by Pipeboard, a badged Meta Business Partner and officially approved Meta app — with a free plan and hosted remote MCP (no self-hosting required)
• Enhanced Search: Generic search function includes page searching when queries mention "page" or "pages"
• Simple Authentication: Easy setup with s

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