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Brand Guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

By anthropics
133k16kUpdated 4 days agoPython

Skill Content

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

How to use

  1. Copy the skill content above
  2. Create a .claude/skills directory in your project
  3. Save as .claude/skills/skills-brand-guidelines.md
  4. Use /skills-brand-guidelines in Claude Code to invoke this skill

README

View on GitHub

Note: This repository contains Anthropic's implementation of skills for Claude. For information about the Agent Skills standard, see agentskills.io.

skills.sh

Skills

Skills are folders of instructions, scripts, and resources that Claude loads dynamically to improve performance on specialized tasks. Skills teach Claude how to complete specific tasks in a repeatable way, whether that's creating documents with your company's brand guidelines, analyzing data using your organization's specific workflows, or automating personal tasks.

For more information, check out:

About This Repository

This repository contains skills that demonstrate what's possible with Claude's skills system. These skills range from creative applications (art, music, design) to technical tasks (testing web apps, MCP server generation) to enterprise workflows (communications, branding, etc.).

Each skill is self-contained in its own folder with a SKILL.md file containing the instructions and metadata that Claude uses. Browse through these skills to get inspiration for your own skills or to understand different patterns and approaches.

Many skills in this repo are open source (Apache 2.0). We've also included the document creation & editing skills that power Claude's document capabilities under the hood in the skills/docx, skills/pdf, skills/pptx, and skills/xlsx subfolders. These are source-available, not open source, but we wanted to share these with developers as a reference for more complex skills that are actively used in a production AI application.

Disclaimer

These skills are provided for demonstration and educational purposes only. While some of these capabilities may be available in Claude, the implementations and behaviors you receive from Claude may differ from what is shown in these skills. These skills are meant to illustrate patterns and possibilities. Always test skills thoroughly in your own environment before relying on them for critical tasks.

Skill Sets

  • ./skills: Skill examples for Creative & Design, Development & Technical, Enterprise & Communication, and Document Skills
  • ./spec: The Agent Skills specification
  • ./template: Skill template

Try in Claude Code, Claude.ai, and the API

Claude Code

You can register this repository as a Claude Code Plugin marketplace by running the following command in Claude Code:

/plugin marketplace add anthropics/skills

Then, to install a specific set of skills:

  1. Select Browse and install plugins
  2. Select anthropic-agent-skills
  3. Select document-skills or example-skills
  4. Select Install now

Alternatively, directly install either Plugin via:

/plugin install document-skills@anthropic-agent-skills
/plugin install example-skills@anthropic-agent-skills

After installing the plugin, you can use the skill by just mentioning it. For instance, if you install the document-skills plugin from the marketplace, you can ask Claude Code to do something like: "Use the PDF skill to extract the form fields from path/to/some-file.pdf"

Claude.ai

These example skills are all already available to paid plans in Claude.ai.

To use any skill from this repository or upload custom skills, follow the instructions in Using skills in Claude.

Claude API

You can use Anthropic's pre-built skills, and upload custom skills, via the Claude API. See the Skills API Quickstart for more.

Creating a Basic Skill

Skills are simple to create - just a folder with a SKILL.md file containing YAML frontmatter and instructions. You can use the template-skill in this repository as a starting point:

---
name: my-skill-name
description: A clear description of what this skill does and when to use it
---

# My Skill Name

[Add your instructions here that Claude will follow when this skill is active]

## Examples
- Example usage 1
- Example usage 2

## Guidelines
- Guideline 1
- Guideline 2

The frontmatter requires only two fields:

  • name - A unique identifier for your skill (lowercase, hyphens for spaces)
  • description - A complete description of what the skill does and when to use it

The markdown content below contains the instructions, examples, and guidelines that Claude will follow. For more details, see How to create custom skills.

Partner Skills

Skills are a great way to teach Claude how to get better at using specific pieces of software. As we see awesome example skills from partners, we may highlight some of them here:

View source on GitHub